Long gone are the days where the only way to tell a story is via newspaper print article. The digital space gives storytellers the freedom to get creative with content distribution. Now, we don’t just ask “what’s the story about?” without asking “how are we going to tell it?” When …
Yesterday I wrote about how to market yourself to employers with your personal brand and online portfolio. Today, I’m talking about what you can do to to increase your personal brand image and visibility online. As I did in my presentation at DePaul, I’ll focus primarily on using LinkedIn. When I speak to …
This week I was asked to speak to a senior capstone class at DePaul University about the importance of creating a digital footprint and developing a brand when looking for a job. This was not my first time speaking to soon-to-be graduates, so I prepared myself for the much anticipated no-nonsense attitude of …
Last week my grandmother said to me with brutal honesty, “Honey, forgive me I don’t know what you do all day, I …
Today I was reading Pete Cashmore’s review of this month’s Time Magazine cover story: The New Greatest Generation. The story focuses on …
The reality is, any individual or company with a collection of web pages can benefit greatly from a content audit. No, it …